....It’s the worst things about high school, neatly packaged and conveniently accessible: you’re worried about who’s more popular than you. You’re obsessed with projecting the right image. You’re judged on a completely superficial basis. You want to make sure you have the right “signifiers”: the right band poster in your locker, the right movie you just saw, the right book sticking out of your bag. Someone’s always waving down at you from their perch on the social food chain. (And the figures are right there for you to see, indisputable empirical evidence that someone is more popular than you.) You feel misunderstood, because no one knows the real you. Which is why hinting at who you are vis-à-vis the things that you like becomes that much more imperative.
Call it an exercise in post-post-modern paranoia, but Facebook and its fellow site MySpace are actively pushing a form of superficial cliquism into adulthood....
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